PURPOSE - Greeting card for existing client partners and promotional collateral inviting them to try new services in 2019
Depth Public Relations (http://depthpr.com) is a company that specializes in public relations, investigative reporting and general consultation for a wide array of clients in the mortgage and financial technology industries.
For this project, i was tasked with coming up with a design to not only help DepthPR’s existing client base celebrate the New Year, but also introduce them to a new suite of design and branding services being offered by DepthPR in 2019. Clients who received one of these mailers would open one of the windows or the door on the house to reveal one of three designs they could sample for free.
It was crucial to ensure that the mailer itself was a strong piece of design; it simply doesn’t seem very likely that anybody who wasn’t impressed by the mailer would want to investigate any of DepthPR’s further design offerings.
We also wanted to exercise caution that the mailer didn’t take up so much space that the client would see fit to ‘declutter’ it before they even thought to redeem the offer. It was also imperative to be mindful of the mailer’s size to ensure that it was cost-effective to mail out a high volume of copies.
(One of the prototypes I presented was a fully 3D papercraft dollhouse with doors, windows, and even a roof hatch that could be opened to reveal copy and additional details about the offer. It was a hit. One of the Depth team members asked “how are we supposed to mail these?” It was no longer a hit.)
The finished product was well-received by DepthPR’s selected clientele, sparking 20% of recipients to request a trial of their new design services within 30 days of the mailer’s distribution. The printing studio that printed and assembled the mailer, Bennett Graphics (http://www.bennettgraphics.com/) has entered it as a contestant for the Printing & Imaging Association of Georgia 2019 Print Excellence Competition.